INTRODUCTION-
Emaar Urban Ascent in Sector 112 Gurgaon, is a prestigious residential project designed to offer a blend of luxury, modern living, and natural surroundings. This development is a testament to Emaar’s commitment to delivering world-class living spaces that cater to the evolving aspirations of urban dwellers. Situated in one of Gurgaon’s most sought-after locations, this project provides excellent connectivity, an array of premium amenities, and a serene lifestyle, making it a prime choice for homebuyers and investors.
Project Highlights-
- Total Land Parcel- 9.42 Acres
- Height: Stilt + 35 floors
- Total Units- 812 units
- Expected units in Phase 1- 300 (3 and 4 BHK).
- Total Towers- 6 towers
- Tower A, B, and C: 3.5 BHK units with an area of 2165 sq. ft.
- Tower D and E: 4.5 BHK units with areas of 2810 sq. ft. and 3150 sq. ft., respectively.
- Only 4 apartments per floor
- 80% Open Green Space
Location Advantages-
- Unique Selling Point: Proximity to Dwarka’s infrastructure.
- Near the airport (around 15 minutes).
- Close to Sector 25 Metro Station (2–3 minutes drive, approximately 1 km).
- Near the India International Convention Centre (5–6 minutes drive).
- Close to the newly inaugurated Bharat Vana Park and Golf Course.
- Better utilization of Dwarka’s infrastructure for future residents compared to BPTP.
Builder’s Track Record-
- One of the top 10 construction companies globally.
- Initial joint ventures with MGF; most projects delivered in Gurgaon and Mohali.
- Projects like Emaar Palm Springs, Palm Drive, Palm Terraces Select, Emerald Estate, and others delivered with good construction quality.
- Dwarka Expressway projects: Imperial Gardens and Gurgaon Greens.
Unique Selling Proposition (USP) and Pricing
One of the key USPs of Urban Ascent is its competitive pricing. While other projects in the vicinity are trading at ₹19,000 to ₹22,000 per sq. ft., Urban Ascent offers a starting rate of ₹15,000 per sq. ft. Additionally, the payment plan is highly attractive:
- 20% of the amount within 60 days
- 20% at the superstructure stage
- 50% during flooring
- 10% at possession
Size and Configuration-
- Sizes: 3 BHK (2165 sq ft), 4 BHK (2810–3100 sq ft).
- Price per sq ft: ₹15,900 (Rate 16400–500 Inaugral Discount) including EDC, IDC, BSP, club membership, car parking, Extra — PLC, and GST.
- Clubhouse: Approximately 35,000–40,000 sq ft.
- Inaugural Discount of Rs 500 / Sqft is applicable for the First 300 Units
Amenities-
- Car Parking
- Jogging Track
- Gymnasium
- Swimming Pool
- Water Storage
- Club House
- Park
- Power Backup
- Jogging Track
- CCTV Camera
- Tennis and Basket Ball Court
- Reliable Water Supply System
- 24/7 Security
- Children’s Play Area
Investment Potential
Urban Ascent presents a significant investment opportunity, particularly for investors seeking high returns. Here’s a potential scenario:
- Entry rate: ₹16,000 per sq. ft.
- Initial payment: 20% (₹3,200 per sq. ft.)
- Superstructure stage: The rate could appreciate to ₹20,000 per sq. ft.
With this appreciation, the return on investment (ROI) could potentially be 100% by the time of superstructure completion. Such ROI might sound too good to be true, but historical data from similar projects in the region supports these claims.
Previous Success Stories
- Smart World in Sector 113:
- Initial rate: ₹12,000 per sq. ft.
- Current rate: ₹16,500 per sq. ft.
- ROI: Significant appreciation within two years
- Elan Presidential in Sector 106:
- Initial rate: ₹12,900 per sq. ft.
- Current rate: ₹19,000 per sq. ft.
- ROI: Impressive appreciation within two years
Conclusion
Emaar’s Urban Ascent on Dwarka Expressway is poised to be a landmark project, offering luxurious living spaces, top-notch amenities, and excellent connectivity. Whether you are an investor seeking high returns or an end-user looking for a premium residence, this project promises to meet your expectations.